Sugar Belle Candy Co.™: Handcrafted. Bold. Intentional.

Hailed from Jacksonville, North Carolina and now based in Alva, Oklahoma, Sugar Belle Candy Co.™ is a handcrafted candy brand built around bold flavor, thoughtful execution, and constant growth. Every product is made in small batches, with care, creativity, and a clear standard for quality.

I’m Ari, founder and creative force behind Sugar Belle, and a French bulldog mom of three (Odin, Opal & Ozzie) 💕

What began as a kitchen experiment to make some extra cash to make ends meet has grown into a recognized candied fruit brand serving customers in the beginning from my driveway to now across Oklahoma and Kansas through vendor events, custom orders, and curated product drops.

My husband Christian is my right-hand & my partner in every aspect of life. He leads not only our event setup and operations but he is the mind behind our sour flavors and new products. Together, we balance creativity and structure—making sure Sugar Belle is always rooted by faith & support. Together, forever. 

Our menu includes candied fruit, including pineapples, strawberries, kiwis, mangos, grapes, apples & other fruits all made fresh and designed to be visually striking while tasting DELICIOUS. Beyond candied fruit, we are continuously developing in multiple areas of confectionery and candy-making. Our expanding lineup includes freeze-dried candy, creamy lemonade, candied popcorn, cakesicles, gourmet cookies, sour powders, custom gushers, hot Cocoa bombs and limited-release products. Innovation is a constant here—we test, share it with the community, refine, and evolve intentionally.

We believe success tastes better when shared. Through our Sweets That Heal initiative, 5% of all profits go directly to recovery and mental health efforts in Oklahoma. When you treat yourself, you’re helping us provide resources and hope to our local communities.

Our current focus is expansion. We are working toward purchasing a Sugar Belle food truck or trailer to meet demand and increase our reach. We are the only candied fruit creators in Oklahoma and Kansas operating at this scale, offering full-service vendor experiences, custom orders, and visually driven setups that bring something new to the rural Midwest. We are $11,000 away from this goal, with plans to reach it before summer 2026.

Sugar Belle is also about opportunity. No Gatekeeping, Just Growth.

I’m also passionate about opening doors for others. Through my digital courses, I teach aspiring creators how to turn their own side hustles into reality—sharing everything I’ve learned about the candy business without the gatekeeping.

Sugar Belle Candy Co.™ is built with intention—rooted in faith, driven by bold flavors, committed to growth, and focused on creating meaningful moments for our community.